Found-HER with Kimberley Hiebert
Found-HER with Kimberley Hiebert is the podcast for female founders navigating the messy middle of building a legacy business, while taking you behind the scenes of developing a franchise system and talking about all the parts of being a founder that no one prepares you for. Through a mix of solo and authentic, biz-bestie level conversations with guests, you’ll hear the real stories behind the build and the self-discovery that becomes the true engine of growth, not just the highlight reel.
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Found-HER with Kimberley Hiebert
From Survival Mode to Open Heart: Amanda Joy on Body-Based Trauma Recovery
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Trigger warning: This episode contains discussion of sudden loss and the trauma that followed. Please take care while listening.
In today’s episode of Found-HER, I sit down with Amanda Joy for a conversation that goes far beyond business and into the kind of deep, body-led healing most founders don’t realize they need. Amanda is a trauma-informed, body-based healing practitioner who blends somatics, breathwork, and lived experience to guide women out of survival mode and back into themselves.
After experiencing a life-altering tragedy, she began a journey of healing that transformed not only how she lives, but how she holds space for others. Together, we unpack what it really means to carry trauma in the body, why high-performing women often avoid the very work that would set them free, and how the “messy middle” of entrepreneurship is often a mirror for the deeper healing we’ve yet to face. If you’ve ever found yourself wondering why success still feels heavy, this episode will meet you exactly where you are. Please leave a review to support the show and connect with me on Instagram @kimberley.hiebert, because I’d love to hear what this conversation unlocked for you.
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Welcome to Found Her, the podcast for women who build empires, break barriers, and blaze trails all while fighting themselves. These are bestie level conversations from behind the scenes. The real work, the messy middle, and the winds that last. I'm Kimberly Hebert, founder, franchise builder, wife, mom, and Grammy, and a woman who has done the inner work while building the outer wind. Here we talk business, identity, relationships, and the kind of growth that cracks you open, then puts you back together. Stronger, better. This is your space to rise as a founder and as your truest self. Let's dive in. Hey besties! Today we are going to take a little bit of a detour and we're gonna go do the deep, deep work with my guest, Amanda Joy. Amanda is someone who embodies both tenderness and power. She is an empath by nature, a soft place to land, a safe place to cry, and a friend who always held space with compassion and clarity. But she's always also a warrior of light, shaped by life-shattering trauma that became the doorway to her purpose. Over the past decade, Amanda has journeyed from the depths of survival mode into a profound intentional healing journey. She emerged from the cocoon of self-protection and began learning how to live again, this time with presence, truth, and an open heart. I'm really, I'm really curious about that. Through immersive yoga teacher trainings, plant medicine, breathwork, reiki, and studies in somatics, Amanda crafted her own alchemy of healing. She has held space for hundreds of women as they move through their darkest chapters and remember their inherent worth, courage, and joy. For the past 10 years, she's hosted international retreats, including the moment she stepped in onto a yacht and knew in her bones that she would one day guide women through life-changing experiences on open waters. Is this true?
SPEAKER_02I have been. I haven't been able to host one. I've tried, but I have been on the phenomenal.
SPEAKER_00Amanda is fueled by witnessing women rise, and she can't wait to bring that passion to us today. I think that's why we really connected. So welcome, Amanda Joy. I know my intro was all also littered with my commentaries. Uh, but I love, we share a number of things. Of course, we we share some kind, we share some kind of horrible drama. I giggle about that. Um and this this whole kind of self-protection piece really uh stuck out for me that resonates for me. And and also witnessing women rise. That's the foundation of my podcast, is to provide witness for the rise of women and the stories and the invitations of shadow work that we don't necessarily see right away, but when it when when the those eyes come on, and usually business takes us through that journey. So anyway, welcome to the Found Her Podcast, Amanda.
SPEAKER_02Thank you. Thank you. I'm so glad to be here. Yay.
SPEAKER_00Was there anything in that intro? It was a little bit longer, I know, but anything in the anything else you would like to add to give a little dimension or context, a little context to who you are. I'm sure you're I know you're much bigger than a three-second intro.
SPEAKER_02You know, I've so that actually was pulled off of one of my websites. I'm sure it was probably my main one. And that's I'm in the middle of revamping my website right now because it speaks of the last decade, but it's extended longer than that now. And you know, there's just there's always an evolution that's continuing. And so how I summed it up.
SPEAKER_00That sorry, that the evolution, there's always an evolution that's continuing. I think that that is profound. Yeah, because that really speaks to us as humans.
SPEAKER_02Yeah, right. I mean, we're we're meant to grow, we're meant to shift and change, and and so that's where I'm at now is this little bit of a pivot in my journey. And I always carry all of my tools with me, but there's always more that I can add or move into or transition into. So, you know, the basis of the work is always trauma-centered, and it's how I sum it up is I'm body-based trauma recovery. So it's about understanding that the trauma happens within our physiology and in our body rather than in our minds. So okay.
SPEAKER_00And so then tell us a little bit about your journey. Well, when you think of the version of you who is still in pure survival mode, yeah, that so my life shifted.
SPEAKER_02Um, and it feels like an eternity ago, and yet some days it feels like yesterday. It's interesting how the human mind can can play tricks on us. But back in, and so I guess I'm gonna put a little context around it because sometimes these stories of trauma can be triggering to others. So yeah, so a little bit of uh yeah, any of your viewers that have experienced deep loss, I just want to put that out there that this is is quite um it can be quite touching to some. So back in 2010, my children were young. Uh, my son was six and my daughter was nine, and my son had a friend over on a play date. And um unfortunately on that play date, his friend drowned in a lagoon on our property.
SPEAKER_00Oh wow.
SPEAKER_02So I was the only adult at home, and so I was also the first responder and the one held accountable.
SPEAKER_00Wow.
SPEAKER_02Yeah. So I mean, it it still takes my breath away the amount of work that I that I have done over the years, and I can speak about it without it shattering me because of the work that I've done. However, it's still the body remembers, and so as soon as I start to speak the words, it's like this unraveling takes place, and I have to come back and remind myself, you know, orient back into the room and remind myself that I'm safe and that I'm here and now and not back reliving that trauma. Um it it altered our lives, and and understandably so loss and and death always does. So that sent me on a journey of exploration. It challenged everything that I thought to be true. I was an avid follower of the secret and Dr. Wayne Dyer, and I believed in the law of attraction.
SPEAKER_00I was just gonna say the things that you bring, yeah, yeah.
SPEAKER_02Right. And so then, of course, I was like, I didn't attract that. I I didn't create that in my life. Like, so it just was really um it was a time where I just started to really start to analyze the world around me, who I was and how I showed up. And I was a happy, energetic, motivated woman. I was part of a MLM and very successful in it. I worked out all the time and I was network marketing, right? Yeah, but that I mean, that gave me purpose as a stay-at-home mom.
SPEAKER_00Yeah, that's what it did for so many. So I don't I don't discredit that.
SPEAKER_02Those of us that have entrepreneurial spirits, that's sometimes the number one go-to that keeps that alive and gives us purpose.
SPEAKER_00Yeah.
SPEAKER_02And so um, it was in that time where I started to obviously shrink back into the shadows. And I live in a very small community, and so of course, the other family was in that same community, and it was really conflicting.
SPEAKER_00Oh, I dad.
SPEAKER_02My children needed a mother and they needed me to continue to show up, and yet I didn't know how. And so, um, luckily I had a beautiful friend, and obviously, long story short, she she begged me and pleaded me and said, You need yoga. And like I said, I was a kickboxer and a runner and a weight trainer and like aggressive.
SPEAKER_00Uh-huh. So when people used to tell me I needed yoga, and I'd be like, 'Roll my eyes and give them the finger.' I had such a love-hate relationship with it until I realized why. But you carry on, yeah.
SPEAKER_02Yeah. So that was exactly it. I was like, I don't need to stretch. Like, I I don't need that. And yet now, as a yoga practitioner for over a decade, I fully understand. And that those are the words I speak now. I'm like, oh, you need yoga.
SPEAKER_00Oh, okay. Let's not to take away from your story, but this this idea of, and I say that because many of my listeners are really, really quote unquote high performing women, right? They're like, they're doing all the things, they're mom boss, they're, you know, breaking the glass ceiling, they're just doing all the things. And I used to be that. I'm now grandma boss, not mom boss. But um, going back to the yoga thing, I, as that, I would say the unhealed, not that I'm fully healed, the unaware version of myself that I was operating in for until I was 50. People would say that about yoga, right? Like, because I did Iron Man's, I had two companies, I was a social worker. You know, I was just the same thing, just go, go, go, go, go. But always felt it felt expansive in the moments, right? And when people would say that to me, and I'd go, okay, I'll go to yoga. And then I would be so fucking angry in yoga.
SPEAKER_01Yes.
SPEAKER_00So angry. And I was like, this sucks. I can't. And it was only into my early 50s that I started to realize that I was I had this love-hate relationship with yoga because the yoga actually, because of the somatic, the yoga was actually triggering the work that needed to be done. Yeah.
SPEAKER_02And it would make her avoiding. Yeah.
SPEAKER_00So then I was like, is there a thing called yoga therapy? Because I didn't want to just do yoga, I wanted yoga therapy. So tell so carry on. So I'm like, whoa, this is this speaking to me.
SPEAKER_02And I love that, Kim, because that's exactly where my story led to. Is that I went in because of my intensity, um, at the time Bikram was the hardcore yoga in the you know, heated room. And and so that's I know.
SPEAKER_00I watched the documentary.
SPEAKER_02Oh, yes. Not so great.
SPEAKER_00Probably I know, but carry on, sorry.
SPEAKER_02Yes. However, that was what spoke to me and pulled me into the practice. And it was in that room, in that intense heat, and in that moment of like, because they had mirrors all over, you have to look yourself in the eye and you push your edge, but there was no talking, there was no distractions. You were there with yourself, and I saw myself in the mirror and it cracked me open. That hard exterior that I had been carrying, this armor of this warrior woman, and I was gonna get through this. I looked in those eyes and I saw myself looking back, and I just broke. And it was exactly I didn't know somatics back then. That was a foreign language. This was in 2011. And so now what I speak is like all about the somatics. That's exactly what happened to me is that this internal space that I'd been avoiding inside just cracked open through the practice of movement within the body and getting out of the head.
SPEAKER_00Yeah.
SPEAKER_02And so, yeah. So that's what brought me in. And then I was, I was literally, I I started bawling like violently shaking, like my whole body went into this visceral expression of the deep, deep grief that I'd been avoiding. And it was a realization that I was only fooling myself. I was just in exactly as you stated, pure survival mode, which I understand the nervous system now too, but I didn't know any of that. None of us do when we're in that.
SPEAKER_00Before the, before the uh really heartbreaking incident that you spoke about, before that, were you that type of person still? Were you that like driven kind of like I don't want to say hard person, but the one you just described that was like hiding from yourself. Were you that person before? Was there other things that feeled that that or was that was the majority of that spawned from the experience?
SPEAKER_02Um, no, I think I was always like I was strong, I was strong-willed. I was the person that could show up in a room and and you know, exude confidence. Like it was like when I did my MLN and I went to do home parties, everyone was drawn to me, like just had this energy. But I wouldn't say that I was hard in the essence of unapproachable, but I I just what I know now about myself is that I learned to cope with the world alone and I was the go-to for everybody else. Yeah, but I never knew how to ask for help myself.
SPEAKER_00Oh my gosh, you're reading everybody's language here because I think that's the number one thing. You see that, you know, you see memes and whatever, right? Like the sign of independence, hyperindependence, and all that you know, that's the sign of unhealed trauma, right? We I don't need your help. Yeah, my firstborn. She is uh, you know, she's just like that little miss independent. We'll do it all herself. And now, you know, this many years later, it's created isolation, is what it's created, right? Like, yeah, and I mean I it's the same with the same thing. It's this my this is my struggle too. Ask for what you need. Ugh, that's that's a lot of vulnerability.
SPEAKER_02Yeah, it and it it becomes our identity, right? And our friends recognize us as the go-to. And then of course, we're like, well, I don't dare show vulnerability on my side because I'm the strong one, I'm the one that holds it together for everybody else.
SPEAKER_00Yeah.
SPEAKER_02So yeah. So it took me a while to really unpack that as well. Um, you know, my my yoga teacher training was a good step into that because again, I went with this armor of like, I'm not sharing my story. My story doesn't own me. I don't want to be labeled, and I don't want people to feel sorry for me. So please don't send me pity. You know, you tell someone a horrific story like that, and you can witness their facial expressions and feel their energy, and they're just like, Oh, I'm so sorry. Because they're genuinely sorry. But for me, I was like, please don't pity me. Don't feel sorry for me. I got this.
SPEAKER_00So let me ask you this then, because this this I I have an extreme trauma story that when I share it, I get the same response from people, right? It's and so and and I try not to make them be like, oh, don't worry about it, or you know, blah, blah, blah, blah, blah. But it because it is like it's it's it's heartbreaking and you can feel it, and you can see, I can see that. Um, but I, you know, I I'm quite open in sharing. But here's the question about people like yourself and myself and many others. How did you find the place to be able to share your story while maintaining uh respect uh to the other people that are involved? Because uh this is what I get asked a lot, right? Because I share a story that is not isn't it's not very nice for the people involved, but it's still so learning how do you find that balance in telling that story, even if it's within yourself, in order for you to be able to find life and love and all that through right.
SPEAKER_02I think the beginning was really the safe container, right? So creating that sacred circle or the you know, I love circle references, and that's what I bring to my women's retreats because that's the importance of the safety. And when we can share without this I always say like holding space for others, we don't interrupt their grief, we don't interrupt their tears, we don't reach out for a hug because that's us reflecting back that we're uncomfortable and we want to we want to stop that feeling because we want to make it better, especially women because we nurture, right? And so for me it was the safety and circle of others holding space and allowing me to be in the experience for myself rather than trying to pour their own, you know, um interpretation or feelings or whatever onto it. And then over time, right? It it just it evolves like everything else. And there's moments where the story breaks me, and then there's moments where I can I can speak and it takes a while and I'll go for a walk and shake it off. You know, there's never a moment where it's not part of me, but I can live with it alongside me now, and it doesn't control my life, right? Ultimately where we want to get to.
SPEAKER_00Right. Yeah. So can I ask you this then when when holding because in the work that I've done over the years, not just my not my own work, but uh as a professional, like helping people through change, right? As a social worker and being able to hold space for humans to uh demonstrate release, whatever that process is. In that process of me having to do that many, many, many years and learning in my skill, and then when I do it with my family. And even now as a boss, again as a boss, when some of my staff have those moments, and I just I I do the say I try I most times I try to sit there and allow the space for the emotional process and not try to interrupt that. But here's here's my question back to you is that gets turned against me as being cold, uh uncaring. And because it's outside of a circle, right? So if you're right, and so it's interesting because where where I feel like that to me, I I like I don't want to give too much away because this is small community, but I in honoring somebody else's process and then not being able to see that but not that value, see that I guess is is interesting because people have then said to me, I'm just used to I I'm comfortable with conflict or I'm comfortable in awkwardness or I'm comfortable with and they've kind of used it as a personality descriptor of me, but it's not so much that I'm comfortable in it, it's that I've learned to create space for it and not so it's just interesting in the safety circle of healing and all that, it it's well known, but out there in the wild, if you will.
SPEAKER_02That's right. That's right. Yeah, and I can appreciate that because there are some circumstances where where I feel um others may perceive me as disconnected.
SPEAKER_00Right. If you're like talking with somebody in the wild, I say in the wild, like and you just naturally are able to hold that space and they start to have that reaction. And then yeah, it's just a kind of interesting, right?
SPEAKER_02Yeah, but those are tools that we learn, right? Like in your area of work over time, it's not that it doesn't impact you, it's that we regulate our nervous system to the point where it's not going to throw us into a space of dysregulation, right? Like it's like being able to anchor into ourselves, yes, that anchors so that we can hold that space for somebody else's story without allowing it to become ours.
SPEAKER_00That's so beautifully said. Yeah, so blue beautifully said. So now, um, how uh how do you guide women through some of these dark moments?
SPEAKER_02So I always say, like, my work is an alchemy, you know, it's I bring in all of the tools. So Amanda has this little toolkit and we bring in all the pieces. And so I really am a huge advocate for feeling. And ultimately that's where I want to get to for anybody that I work with is permission for them to fully feel whatever it is that wants to be seen. So emotions are simply that, they're energy that wants to be expressed, and we have been taught and shown that they are unacceptable, especially women as far as anger or rage, you know, and for men it's tears and sadness and yeah. And now it's a space of like, hey, if we don't create the time and energy necessary to integrate and express those feelings, they're gonna manifest into other things like illness and disease and cancer. And so there's more and more studies out there now that support this, it's not just a spiritual woo-woo. Yeah, right.
SPEAKER_00We were just in my mastermind group, my private little mastermind group, we're just talking about the body keep score. Yes, yeah, about the book, yeah. It's classic, but it is like bang on.
SPEAKER_02So incredible that work, and you know, it's not new, but it's new language that we're starting to hear that people are like, Oh, interesting. Somatics, right? It's an understanding of the body. Yoga is a somatic practice, yeah, dancing is a somatic practice, breathing is somatic, right? And these can all be traced back to the shamanic practices of many, many different tribes and ancestors. I don't care what you want to label it as, it's been utilized for centuries.
SPEAKER_00Yeah, yeah. So um let me ask you then to bring it to my listeners. What would you what are some indicators or what what type of women are you seeing that are now open to knowing that this is a part of their journey? That how would they notice invitation for them to do this kind of work?
SPEAKER_02Right.
SPEAKER_00Yeah. And who are you seeing coming into your work?
SPEAKER_02When it first started, it was unfortunate that it it usually takes us to the point where getting so uncomfortable in the discomfort forces us, right? So they're actually experiencing something within their own bodies that they're like, I I've tried this, I've tried this, I've tried this, and it's not working.
SPEAKER_00That's where the pain becomes the pain of staying in pain.
SPEAKER_02Yes, yes, becomes so yeah, becomes greater than the pain of stepping into the work, right? And but now I'm recognizing, and more so with repeat clients, that people are like, Oh, I need to go see Amanda. Like, I'm starting to get this pain in my shoulder, or I'm starting to get this rash showing up with no explanation, or you know, there's the body is speaking in different ways where it's like knock, knock. And if we answer the knock, we're further ahead than if we wait till the door breaks down and then we're picking up the pieces on the other side.
SPEAKER_00Yeah. That's what that's what happened to me. That's what brought me there is my cancer diagnosis, right? And it sought me, I started learning about cancer and energy and all that. And my healer, she uh does uh she's the uh founder of a modality called subconscious imprinting imprinting technique. I don't know if you're familiar with it.
SPEAKER_02I have heard of it, yeah.
SPEAKER_00Oh, have you? Yeah they're my dear dear friends like dear friends. And that's how I found them was through this experience. And Dr. V, I she's my healer. I always call her my healer. She also is the reason why I don't like to run anymore because she healed she helped facilitate she didn't heal I know that but a part of me that had me running all the time. And then when when when I was able to reconcile that guess what I cannot run if my life was on fire. And I say to her, I used to say years ago that running was the only way that would burn up the physiological energy that I created during the day because I have them you could I have lots of energy like I'm a I'm a generator you could tell this right energy is my currency. And uh anyway so I always laugh every now and then I send her a message it's because of you that I don't run anymore. Because you know again uh so I really love the story that you're telling because it just speaks to my own personal experience. And I think you know the person I was uh in before I turned 50 and had my run in with cancer because that's the body will eventually yeah your attention.
SPEAKER_02Yes.
SPEAKER_00It just does your body just starts to break down and for me it was in cancer and that started that journey right and and uh it's been eight years and so but it was funny because you know I already in healing career but it was healing of the head right a little bit of healing of the heart but not the body yeah not the release in the body and I had when I first got diagnosed I went to because I'm not really a Western medicine kind of gal so I went to a homeopathy doctor and this first thing I reached out to my uh naturopath friend I said I need a homeopathy doctor they send me this person I go do this intake you're gonna love this this is the first thing so I give do this big intake and this is the first thing she says to me about my cancer she goes and now remember I at this point I don't know anything about cellular energy about disease about right and she I know about my past I know about my trauma but that's it and she goes until you deal with that energy she says goes like this around your mother your cancer will come back literally said that point blank and I was like oh I'm like devastated about this I feel like I'm gonna die and that's what you're telling me I was so pissed off and and I said you mean I need therapy and she goes no yeah you need to deal with you need to come to the it was about the energy in the body and I was like and that's what led me on that journey of understanding the energy in the body um and she was right yeah yeah she wasn't wrong yeah it's actually so incredible how many people will come to me and you know they've got these unexplained you know I've tried everything and I've been to the doctor I've been to talk therapy and and you know I'm not discrediting there's a time and place for all of these things. Yeah I think it's I think it's the steps of awareness.
SPEAKER_02Yes and getting to the root like so let's get in there like you said like if you've got attachment to something that is and it doesn't matter that's one of the key things I tell my clients is a woman that came to me for breath work years ago when I first started she said my son has been dead for 30 years. I don't know why this is coming up now. And you know it it and it never leaves and and you know it we do the beautiful thing about somatic work is that we don't have to talk about it. So we don't have to rehash the story or get attached to what happened to us for this to you know respond within our body. What we want to do is give the body permission to move that shit out.
SPEAKER_00Right.
SPEAKER_02You know like so we're not redigesting and chewing on the same old thing.
SPEAKER_00Yeah over and over that's beautiful that's beautiful giving space for that and so that's why I always like for me you know building a franchise has taken me to a whole new level in terms of the invitation of the shadow work. And that's to the that's to this talking about being enough and having enough and not that it's not it didn't come from a greed it comes from a like I'm always like planning in the future for the business and then asking how much is enough? How far ahead do I plan? How much is enough? And then we had that at the trailblazing event where we met there was that whole thing about enough and about enough being a feeling and not a number and those two worlds kind of collided for me at the same time. The CEO strategy part of me has been planning financially for the business trying to figure out where that enoughness is so that it can kind of take care of itself at the same so what is that there's an invitation for me to really right so and this is all based on of course the childhood experience that I had and so it's I roll my eyes tongue in cheek and I kind of laugh and I'm like I'm it always comes back to that always because it's so formidable these events that happen whether big or small or however they just they create that they create that filter and your body just hangs onto it.
SPEAKER_02So yeah it's I love this this is my soul's work not my business work this is my soul's journey this kind of stuff I agree yeah I agree it lights me up too I I too am a business owner with my husband as well but this is where the passion and the purpose comes and and I remember as a young girl always when I had quiet time by myself I would always be um teaching like pretending to stand up in front of an audience and teaching but I never wanted to be a teacher like I and I never understood I was like what Amanda what is this and now I'm like I've always wanted to be a speaker I've always wanted to talk to an audience and share so that others can learn through my experiences. Yeah you know and it's important to have women like yourself that are really encouraging others to step on that journey themselves because there's so many of us that have this medicine that forever stays dormant because we're thinking like exactly that am I enough? Is this enough of a story to be shared?
SPEAKER_00Oh thank you for that thank you for that encouragement.
SPEAKER_02That's just a nice reminder yeah yeah I love it because you know it there is no story that's small as far as our nervous system is concerned our stories are all you know because they're within us they don't my story doesn't know your story and your story doesn't know mine. And yet if we sat down heart to heart and shared our stories there's pieces that mirror yeah I can meet you in that space and say damn I see you and yet it's entirely different.
SPEAKER_00So it's beautiful and I want to just I want to thank you for sharing some of your story. I know we just got started so we'll probably have you back again uh towards the end of 2026. I can't believe I'm saying that this like I mean finished 2025 yet um at the time of this recording but I do love the conversation and the deep work that you're doing. Can you tell us listener or my listeners where we can find more of you as you um go you have some new things planned and so where can we support you on the journey? Where can we find you and get in your world?
SPEAKER_02So most active right now is my Instagram account. Okay it's at amanda.joy dot seven seven okay yes so that's where I'm you know I I have a website I've allowed it to go dormant right now because I'm in this transitional stage where a lot of the offerings that were highlighted on that page don't feel in alignment anymore and so it was time to just let it drop off and I'll revisit it again. So I don't have a website to send everyone to I'm also on Facebook Amanda Joy.
SPEAKER_00Okay as well Facebook nice old school I like that I know Facebook I know good it's a good it's a good place to be it really truly is yeah so thank you once again everybody I mean we'll drop your links in the show notes so people that are listening you can go to the show notes and find her links thank you again for sharing your story or parts of it anyway. Thank you for having me Kim thank you so much for listening to this episode of the Found Her podcast if you've enjoyed it please please please leave me a review subscribe so you don't miss any future episodes and more importantly please share with your business bestie you can join our newsletter find me on Instagram all the places I would love to hear your feedback and connect with you during your journey of building your legacy